“Organic keyword strategy” was the buzzword of 2018 and if trends have to be believed, it may continue to set the tone for 2019. When it comes to digital content marketing, companies often wonder which is better – organic search versus paid search? They constantly ask themselves whether they should go the organic-route or stick to tried-and-tested paid marketing campaigns.
At PMB, we empathize with your organic search versus paid search dilemma. We are aware of how each type of content marketing can bring in an immense success or utter failure, depending on how well they have been executed. That’s why we work with companies to help them make an informed decision regarding their content marketing campaigns.
Organic SEO vs PPC: Factors to consider when making a choice
Here are some factors which can help you decide whether you should create an organic keyword strategy or choose a paid search strategy instead:
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When it comes to the sheer number of leads, SEO performs far better than PPC. At the end of the day, SEO throws up more number of people who are using a specific set of keywords – irrespective of whether they are looking to purchase or not. However, in terms of quality, PPC will throw up leads who are actively looking for ads with the express intent of making a purchase.
Considering the sheer number of free keyword research tools like Google AdWords, SEO is by-and-large free or very reasonably priced. PPC, on the other hand, is expensive, given how you need to pay your service provider for every click you receive.
If you’re looking for long-term marketing benefits and long-term association with the customer, SEO is a great way to go. However, if your objective is to make more sales in a limited period of time, then PPC will be of better help here.
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PMB can help you make a choice regarding your PPC and organic keyword strategy. Contact us for more information.
